META Advertising By Political Parties In The Run Up To The General Election

Sinn Féin still thinks spending money on likes will get you into Government.

As subscribers and readers know, I regularly track the digital advertising antics of Irish political parties. It’s a realm where logic goes off to West Cork for a holiday, hashtags replace policies, and self-proclaimed Sinn Féin social media gurus huddle around a screen, debating the optimal number of emojis to put in a social media post.

During a gener…